MELT ICECREAM
Assignment: Master's dissertation for Medieinstitutet Digital Content Design 20/22. Showcase what I've learned through-out the education.
I decided to do a branding/product design with graphics and 3D. I worked in Figma, Blender, Photoshop and Illustrator to create this. The brand, which is made-up for this project, is a Swedish ice cream company, focused on local products and Swedish flavours. They'll launch new flavours each season and I started out designing 5 of these.
Through the project I've gotten better at 3D, learnt how to do custom mockups and texture. I've also got the chance to do a branding from scratch including colours, typography, logo, illustration, product design, web and more.
![](https://cdn.myportfolio.com/dd7c50da-6745-4cd8-b9e9-478b48bd76aa/bea42eb3-4b32-4ad2-924c-320c71766a5b_rw_1920.png?h=89e93fa399a692706ab271efebbefc90)
I started out researching if there was a demand for this product and found out from a study made by SIA Glass 2021 that a majority think it's important to buy Swedish produced ice cream and the younger the person you ask the more say yes. Knowing the product would be most interesting for a younger crowd I started designing the brand with a modern, playful yet trustworthy look. I also did personas, competitor- and SWOT-analysis but I won't go that deep here.
![](https://cdn.myportfolio.com/dd7c50da-6745-4cd8-b9e9-478b48bd76aa/35da7c5b-1341-4ecb-98bc-00daa7ee30e2_rw_3840.png?h=948d6fe4b66e72b7c38c0725eae75f0a)
![](https://cdn.myportfolio.com/dd7c50da-6745-4cd8-b9e9-478b48bd76aa/12841dc2-80cd-4237-bcad-8b3b3ce304a0_rw_1920.png?h=41734d1d5860ab1978393182de57889b)
![](https://cdn.myportfolio.com/dd7c50da-6745-4cd8-b9e9-478b48bd76aa/c3cd9c69-27eb-43e6-b48a-483af83b7585_rw_1920.png?h=e728db5d35d9d85bafc3f55c87048a16)
![](https://cdn.myportfolio.com/dd7c50da-6745-4cd8-b9e9-478b48bd76aa/0855a368-b17d-4768-9e9d-00ce2c582be9_rw_1920.gif?h=8e9ff1420131a636d57266751c46aced)
![](https://cdn.myportfolio.com/dd7c50da-6745-4cd8-b9e9-478b48bd76aa/10ef534e-5ce8-42e4-8950-c26490490d02_rw_1920.png?h=5cfed837ba033f50925a152600eb297f)
![](https://cdn.myportfolio.com/dd7c50da-6745-4cd8-b9e9-478b48bd76aa/393f0535-1b9e-4955-a5b3-0f13f859080a_rw_1920.png?h=b18d230a976856d48855a6a83687fe39)